The animated sensation "Ne Zha 2," has not only broken box office records but has also become a catalyst for cultural tourism in Tianjin, a city in northern China that holds claim to the origins of the legend.
The film's global success has elevated the mythical character of Ne Zha to the status of a cultural icon, captivating audiences worldwide and leaving a lasting impression on Tianjin.
The movie offers a rich visual and cultural experience, with characters speaking in authentic Tianjin dialect. These linguistic nuances have helped showcase the unique charm of Tianjin’s local culture to a global audience.
It has ignited a tourism boom in the city, with Ne Zha-themed attractions drawing crowds of visitors.
One notable example is a former industrial park in Tianjin's Hexi district, now revitalized as a cultural and commercial hub. A massive mural depicting Ne Zha’s birth is set against an industrial-chic backdrop.
Since the film's release, the park has seen a dramatic increase in foot traffic, with visitor numbers multiplying several times over.
Capitalizing on the film's popularity, Tianjin Tourism (Holding) Corporation has launched four Ne Zha-themed tour routes. These include "Meeting the Haihe River through bridges," "Tracing intangible cultural heritages," "Marine exploration" and "Tasting the flavors of local life." Each route is designed to offer visitors a deep dive into Tianjin’s rich cultural and historical heritage.
The impact of Ne Zha extends beyond Tianjin, as cities across China are leveraging the film's success to boost their own tourism industries. The animated blockbuster has proven to be more than just entertainment — it's a powerful force driving cultural exploration and economic growth.