CATARC Automotive Information Consulting Service Co., Ltd. held a conference on energizing Chinese automobile brands by traditional Chinese culture in Dongli district, Tianjin on May 10, the sixth Chinese Brands Day. Nearly 20 branding specialists and representatives of enterprises had discussion on the integration of traditional culture and Chinese automobile brand building in promoting the high quality development of the automobile industry.
The conference site [Photo provided to chinadaily.com.cn]
Fu Lianxue, vice-president and chief engineer of the CATARC Automotive Information Consulting Service Co., Ltd. Gave a speech at the conference. He noted that as the “China fashion” became a trend in consumption field in recent years, how national automobile brands integrate with traditional culture to dominate consumer groups of new generation has become a question. Under this background, the conference was significant with the theme of Chinese culture energizing the development of national automobile brands.
Fu Lianxue, vice-president and chief engineer of CATARC Automotive Information Consulting Service Co., Ltd. [Photo provided to chinadaily.com.cn]
At the conference, experts shared their ideas and discussed many topics, such as contemporary inheritance of traditional culture by intangible cultural heritage handicrafts, the application of traditional culture in various fields, design of brand logos and brand ideas, which gave inspirations to the building of Chinese automobile brands with Chinese culture characteristics.
Experts have discussions [Photo provided to chinadaily.com.cn]
The conference not only broadened the way of the development of national automobile brands, but also motivated the vitality and unique appeal of traditional culture in modern times, which further enriched the oresight and practicality of the development of national automobile brands.
Yang Jing, head of consumer research and communication department of CATARC Automotive Information Consulting Service Co., Ltd. [Photo provided to chinadaily.com.cn]
CATARC Automotive Information Consulting Service Co., Ltd. is proactively preparing the automobile brand research base for further driving the development of automobile brands and meeting the needs of automobile enterprises’ brand building. Under the guidance of State-owned Assets Supervision and Administration Commission of the State Council, the base is supported by the China Council of the Promotion of International Trade, Automotive Sub Council and China Association for Consumer Products Quality and Safety Promotion, aiming at building five platforms such as automobile brand theory and method innovation platform, Automobile brand - consumer whole chain data platform and automobile brand power index release platform. It will provide professional and authorized services for automobile brand building of automobile enterprises.
The conference also gathered experts' suggestions on the construction of automobile brand research base.