Dragon fruits grow at the Fubao Family Farm in Tianjin's Dongli district. [Photo/WeChat account: tianjindongli001]
Tianjin's Dongli district has adopted a market-driven strategy to enhance its distinctive agricultural sector, expanding the reach of local produce and promoting the integration of agriculture with tourism.
At the Fubao Family Farm in Jinqiao subdistrict, dragon fruits are flourishing in greenhouses. For over a decade, grower Tian Shuhua has refined her cultivation techniques, resulting in consistently robust growth and improved quality.
With the growing trend of rural picking tours, the farm's dragon fruit has gained significant recognition. Each harvest season, the farm attracts many visitors eager to pick and taste the fruit.
While on-site picking is popular, the farm is also expanding its online sales channels, creating a "fast lane" for fruit distribution. After packaging, the dragon fruits can be delivered to customers' homes within half a day. This direct-to-consumer model eliminates middlemen, ensuring freshness and reducing costs.
Fubao Family Farm's success is a vivid example of Dongli district's modern agricultural development. The district has focused on improving agricultural quality and branding, cultivating renowned products like Jinqiao dragon fruits, Huantuo tomatoes, and Huzhangzhuang grapes, thereby enhancing rural industry growth.